How does the “investment” of pharmaceutical investment generate?

As the best way to expand and raise investment in modern pharmaceutical investment, the investment promotion channel of pharmaceuticals has been in full swing in recent years. The chain mode of all walks of life has emerged in an endless stream. We have also seen many successful companies and successful models. Everyone has become popular through the establishment of standard stores, standardized management, self-service stores and franchise stores.

Of course, the chain terminal itself is also a financing mode for investment channels of pharmaceutical companies. It is only in the form of storefronts. In the form of storefronts, we find that we basically operate in accordance with standardization, with a unified logo, unified colors, and uniform decoration. Uniform costumes, standardized behaviors and management control systems, unified systems, and better practices, formed their own culture, and quickly developed in the form of storefronts.

In general, the traditional cooperation channels for pharmaceutical investment attract people's feelings. For example, fast-moving consumer goods, consumables, and industrial products are developed in various forms. However, the overall impression is that there is a lack of effective development positioning. There is no overall image display, most of the system systems are not perfect, all departments of the company are weak in coordination, the image and quality of personnel is low, the market-oriented operation ability is poor, the use of tools is still to be developed, there is no mode of operation and management of the entire channel, there is no It is not surprising that the competitive game rules and the lack of proper appeal of the manufacturers' investment.

The method of business investment is still open to question. The more traditional way is for market personnel to visit the target customer base in the field through regional planning. This method is costly for the manufacturer, and the effect is good, and the other way is through the investment promotion. The form of soliciting partners is also more common, and there are forums, experts, and veterans who talk about the scene. In these years, due to the proliferation of online information, the general phenomenon is that the investment is not ideal. The reason is not to be an advertisement. Whether it is arranged for personnel to communicate by telephone or whether they directly visit, or even ask a teacher to give everyone a lesson or something, but there is an overall systemic harmony. Production enterprises must have appropriate plans for image productivity, and trade-oriented enterprises must With brand power, it is best to have the right to speak in the value chain.

The advantage of most of our SMEs is our flexibility and the establishment of mechanisms. This in turn requires us to establish our own mechanisms if we do not have the advanced level of overall management, brand power and environmental control. It will not be able to form its own core force. We will also see that those resources are beyond reach. This needs to be considered from the top of our company, and lays a solid foundation for the next solid investment promotion.