There are four major trends in the development of domestic beverage industry in the future

The domestic beverage industry has experienced several representative beverage eras such as Wahaha, Jianlibao, Red Bull, Rising Sun and Wang Laoji. China's beverage industry is a high-growth industry. Not only has mature beverages grown steadily, its new hotspots and growth points have continued to emerge, and emerging beverages have grown faster.

In 2010, China's beverage industry was not affected by the global financial crisis. The overall trend of the beverage industry showed an upward trend. The rapid growth in sales led to a decline in inventories, and the rapid increase in its profitability. The growth rate of loss in the industry dropped drastically. In 2010, China's beverage industry achieved a total of 20% growth in product sales revenue and industrial sales, which was a year-on-year increase. The growth rate was also 3%-5% higher than the same period of last year.

Shangpu consulted food industry analysts pointed out: In the future, China's beverage industry presents four major development trends: First, as consumers' awareness of health care increases, the functional beverages represented by Red Bull in the beverage industry in the future will shift to nutritional ones; Second, the current domestic beverage market is still dominated by children's beverages. However, with the intense competition and the homogenization of products, and the increasing consumption and health awareness of the aging population, middle-aged and older beverages are expected to become The new darling of the beverage market; Third, with the diversification of consumer demand, beverage products will gradually shift from a single type to a complex type. Fourth, with the diversification of life elements and consumer awareness of healthy elements, beverages will Change from fruity to fruit and vegetable.

According to the “2010 China Lactic Acid Bacteria Beverage Feasibility Study Report” published by Champion Consulting, the beverage industry will achieve an overall scale expansion in 2011, and its total output growth rate will be kept at about 14%. This is mainly because the population of our country will grow at a rate of around 4% per year in the next few years. Although China's beverage production grows faster, and juice production and sales rank second in the world, the difference between consumption levels and the developed countries such as the United States and the European Union is very different, and its rising potential is relatively large. In the future, the beverage industry will experience further healthy development. The demand for the beverage industry will continue to rise, production capacity will be further expanded, and the industrial structure will be further improved and optimized.