Recently, Fosun Pharma has registered with Registered Network (Hangzhou) Technology Co., Ltd. (hereinafter referred to as “registered networkâ€). From the famous doctor to the registered network, the closed loop created by Fosun Pharma is emerging.
Fosun Pharma is a large private medical group in China. From medical diagnosis to surgery, as well as pharmaceutical and biological treatment, including post-rehabilitation, the industrial chain is continuously extended and deepened vertically.
Nowadays, with the introduction of the Internet industry, perhaps the closed loop within the business scope of Fosun Pharma Group is taking shape.
From the famous doctor to the registered network
Fosun Pharma's re-distribution of Internet medical treatment has pushed it to a more in-depth and vertical medical field. First, the famous doctor's knife, followed by the registered network, its Internet medical trays continue to expand.
On May 28, Fosun Pharma and Registered Network signed a strategic cooperation agreement. The two sides will make full use of their respective advantageous resources in the future, and comprehensively carry out in-depth cooperation in technology, platform, market and media to form a close online and offline O2O alliance.
Fosun Pharma is a heavy-duty medical enterprise with pharmaceutical companies, medical institutions and other industries. Why did you suddenly form an alliance with the registered network? A more fashionable explanation is that in recent years, the BAT giant has been smashing one by one in multiple areas, and the next battlefield will be the Internet medical field.
It is understood that the registered network in Hangzhou is the “big coffee†in the field of mobile medical treatment . It is the largest and only health consultation and medical guidance platform approved by the National Health and Family Planning Commission. It was just acquired by Tencent, F&H last year. And the internationally renowned investment funds such as MorninGSide led the US$106.5 million C-round financing. As of December 2014, the registered network has been connected with the information systems of more than 1,300 key hospitals in 23 provinces across the country, with more than 40 million real-name registered users and nearly 130,000 key hospital experts. In 2014, it broke through 160 million and has rapidly grown into the largest medical service platform in China.
According to Fosun’s medical experts, after the alliance, the two sides will integrate medical resources including doctor resources to achieve a close connection between online and offline. Among them, the registered network utilizes the advantages of the platform to provide branding, matching symptomatic patients, symptomatic referral, patient management and medical record management for the expert group in Fosun Medical Hospital resources.
The first Internet medical treatment of Fosun Pharma was in the past year, with a total of 36 million yuan in the famous doctor. The famous doctor is a mobile medical surgical platform that provides professional, efficient and safe medical surgery for patients with surgical needs. At present, there are more than 20,000 experts on the platform with directors and deputy chief physicians.
The alliance between Fosun Pharma and the famous doctors will obviously lead the business of the six hospitals of Fosun Pharma to become even more prosperous.
In fact, the biggest lack of private medical institutions comes from high-end talent. The alliance with the famous doctors will obviously retain and attract more patients, and it will also lead to the improvement of the doctor's own level. "This investment, we do see the potential and space for the future of the doctor-first model. The amount of surgery in China is huge. There are quite a few patients in the middle of such a large amount of surgery. He wants to get a high-level doctor's surgery. But there may be a lot of misplacements." Nearly two months ago, Chen Qiyu, chairman of Fosun Pharma, said that this investment requires that the grafting of medical resources requires a broad platform such as the Internet. After all, it is difficult to sing by the company. "The big show."
Looking at it now, Chen Qiyu’s context seems to have revealed that Fosun Pharma’s secretly laid out an Internet medical platform, the registered network.
If the next battlefield is the Internet medical field, then the enclave of the capital structure has been opened from Ma Yun’s Internet medical layout.
Regarding Internet medical care, Chen Qiyu said that he usually had more exchanges with large hospitals and found a well-known doctor with a related illness. The well-known doctors should really solve the serious illness, but sometimes the big doctors see the minor illness, but the serious illness is seen by the little doctor. This is actually a mismatch between the patient and the doctor. The consequences of this mismatch are very serious. His time in his life is wasted, and patients who are seriously ill have not received reasonable and effective treatment.
The famous doctor and the registered network medical platform play a balancing and corrective mechanism, which makes the resources and requirements relatively more reasonable.
Regarding the dislocation, Chen Qiyu refers to the dislocation between the patient and the doctor, and the other is the time misplacement, because the surgery problem that needs to be solved within one week, if there is no such resource, it will take two months. “When the Internet flattens this pain point, patients and doctors can communicate directly through the carrier of this platform. Fosun Pharma has been in the medical industry in China for more than 20 years, and we know a lot about this. Pain points and core links.†Chen Qiyu believes that Internet medical treatment first solved the pain point of a social medical treatment. Now it is still a poor demand for active information, especially good doctor resources. He is relatively concentrated in a few local minority. City, a few hospitals. In the medical system, it is the most valuable. In fact, it is the resources of doctors and Internet medical care. To a large extent, this process is transparent and flattened.
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